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Fears over tariff price rises prompted panic buying of iPhones Prior to the earnings conference call, Tim Cook said that Apple saw users buying devices such as the iPhone outside of normal expectations because of concerns that tariffs would force prices to rise. Tim Cook and Donald Trump in a meeting at the White House in 2018 During Apple's previous earnings call in May 2025, Tim Cook said that there had been some iPhone panic buying ahead of Trump's "reciprocal" tariffs, but that it had not been significant. Now as the company announces its results for th...
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